Co-organised by ASME and Lianhe Zaobao, and supported by the Enterprise Singapore and Intellectual Property Office of Singapore (IPOS), the SPBA is one of the longest running and most prestigious branding award in Singapore. The award recognises and honour brands that have been developed and managed effectively through branding initiatives.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.
Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.
To meet the demands of the market, the SPBA comprises five main Award Categories, namely SPBA – Promising Brands, SPBA – Established Brands, SPBA – Heritage Brands, SPBA – Regional Brands and SPBA – Special Merit
Clariti is a proud winner this year under the Established Brand category for companies set up for more than 5 years.